CS3382 Week 10

The black hole of Internet search engines - Google, which is caused by its quality of search engine results, comparing with Yahoo! and other search engines. It is Text to Speech, which is becoming more common as complete phrases

Google have said it would ignore common word when searching, for example "for better or for worse", however, there are variety is here.

Based on the following to search

• Filing tax return
• Filing a tax return
• Filing of tax return

Result of searching by Google

• Filing tax return: 39,200,000
• Filing tax return: 221,000,000
• Filing of tax return: 9,820,000

Result of searching by Yahoo!

• Filing tax return: 74,200,000
• Filing tax return: 74,200,000
• Filing of tax return:74,100,000

You could find that Google identify each in different, Yahoo in similar. There is an contextual analysis algorithm here. Due to this, the context should be recognized. Because it is the next big differentiator in search results. When going to improve your web site's performance, should think about people's phrasing search queries

Reference

• Google search basics Basic search - help http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=134479
• Google search basics More search help - http://www.google.com/support/websearch/bin/answer.py?answer=136861#exceptions
• SEO Articles - Web Site Marketing - Google Holes, Yahoo Gaps & Black Holes - http://www.metamend.com/article-google-holes.html
• CS3382 - Web Usability Design and Engineering of City University