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CS3382 Week Nine

There are many web analytical tools here. Both help you to optimize your marketing mix by getting your viewer's situation. However, should concern the following when you run this
  • What is your business objectives: this is the windows of your analysis. If not clear this, how to go to optimize
  • What would be your segments: web analyst can be included many things, so would think which one is the basic dimensions
  • Expected segments behavior: based on your goals to find if it is here
  • Current segment behavior: not all things can be analyzed by the tools, so would find a way to measure it
  • Optimization hypotheses: perform controlled experimentation, when wanna test as wanna optimize your behavior
  • Desired segment behavior: wanna drive to there, let go to optimize your content, offerings, user experience, and other site elements
  • Which against expected behavior and business objectives: find which against these when testing, analyze these and try to answer these
  • Works?: business goals is met? key performance of the segment is improved?
Reference
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